Toyota has chosen to focus most of its resources on its hybrid models, and more specifically on the Prius “family” and Lexus lineup, in order to recover from this year’s earthquake and the subsequent, and quite substantial, decrease in global sales due to parts shortages.
Until now, Toyota manufactured all components of hybrid drivetrains, such as battery packs, electric motors and inverters only at its Japanese plants. The recent disaster has shown the vulnerability of the decision to put all of your eggs in one basket.
Toyota Prices New 2012 Prius Plug-in from $32,760 and Prius V Minivan from $27,160
Toyota has released the full rundown on the pricing of the upcoming 2012 Prius Plug-in Hybrid and the five-passenger Prius V minivan.
The first-ever Prius Plug-in Hybrid, which combines the firm’s Hybrid Synergy Drive with a small lithium-ion battery to extend the electric-only driving range, starts at $32,000 not including a $760 processing and handling (DPH) fee that raises the price to $32,760, while the better equipped Advance trim model will have an MSRP of $39,525 or $40,285 with DPH.
Color Me Bronze: Toyota's FT-86 II Concept Hits the Frankfurt Stage with a New Color
Toyota seems ready to knock down the Chevrolet Camaro's record number of motorshow appearances before it finally entered production with its FT-86 sports coupe.
More than three years after Toyota and Subaru announced plans to co-develop a rear-wheel drive coupe, and almost two years after Toyota first showed a concept of the FT-86, the Japanese company is still displaying prototypes of its long-awaited sports car.
2012 Toyota Avensis Facelift Uncovered at the Frankfurt Motor Show
Following a sneak preview of the updated Avensis, today Toyota went ahead and officially revealed its Opel Insignia-rival at the Frankfurt Motor Show . The facelift brings cosmetic changes both on the outside and the cabin.
While overall dimensions remain the same as the previous model, the mid-size sedan and the estate (Tourer) version benefit from a fresh face with a redesigned grille that has a chrome upper “lip” and new, narrower headlights that incorporate daytime running lights. At the rear, both body styles gain redesigned tail lamps.
Facelifted 2012 Toyota Prius Quietly Makes World Premiere in Frankfurt
We're wrapping up the first press day of the 64th International Auto Show in Frankfurt, but not before we bring you one final unveiling that flew under the radar for most of the event.
We're talking about the 2012 Toyota Prius facelift that made its world premiere in Germany today. The changes on Toyota's updated hybrid include minor tweaks to its exterior and interior design, and the introduction of a fresh assortment of multimedia systems.
Toyota Focuses Recovery Efforts on Prius Hybrid Family
The March 11 earthquake that shook Japan to its core had many collateral damages, one of which was vehicle manufacturing. For example, more than 650 of Toyota’s suppliers suffered great damages and halted production, forcing the Japanese automaker to reconsider its strategy.
Two weeks later, its management had reached the conclusion that it should focus its worldwide resources mainly on one model line. “We were rapidly burning through cash, so in order to survive this we prioritized the cars our customers wanted most” explained head of production Atsushi Niimi.
